AI Insights & GEO

What is AI Insights, and how is the AI Brand Score calculated?

AI Insights tracks how often your brand is mentioned in ChatGPT and Google AI Overview answers, and rolls that into a 0–100 AI Brand Score.

AI Insights shows how visible your brand is inside AI-generated answers — specifically ChatGPT and Google AI Overview (the two platforms currently covered by our data source; Claude and Perplexity aren't tracked yet).

Your AI Brand Score (0–100) combines three factors:

  • Coverage (up to 40 pts) — whether you're mentioned at all on each of the 2 tracked platforms.
  • Volume (up to 30 pts) — how often you're mentioned, scaled so very high counts don't dominate the score.
  • Trend (up to 30 pts) — whether your mention volume has been rising or falling recently.

Below the score, you'll also find the specific questions that trigger AI answers mentioning your space ("Trigger Keywords"), which domains get cited alongside you ("Competitor Domains"), and which of your own pages get mentioned most.

AI Insights is on-demand, not automatic — pick a website (or type any domain) and click Query. A report stays valid for 30 days; revisiting the same target within that window is free, and reopening it after 30 days (or clicking Refresh) generates a new one.