AI Insights & GEO

GEO checks in your free audit vs. AI Insights — what's the difference?

Your regular audit includes free GEO checks on robots.txt and llms.txt access for AI crawlers. AI Insights is a separate, credit-based report on brand mentions inside AI answers.

SearchVitals has two different features that both relate to AI, and it's easy to mix them up:

  • GEO / AI section (in every audit, included on all plans) — purely technical checks: whether your robots.txt blocks AI crawlers like GPTBot or ClaudeBot, and whether you have a valid llms.txt file. These run automatically as part of every audit, on the GEO / AI tab.
  • AI Insights (paid plans, credit-based) — measures whether AI tools actually mention your brand in their answers, and how that compares to competitors. This is a separate, on-demand report, not part of the automatic audit.

In short: the audit's GEO tab tells you whether AI crawlers can reach your site at all. AI Insights tells you whether AI tools are actually talking about you once they can.